Privacy Policy
Last updated: January 15, 2025
1. Introduction
FreeBetAway Ltd ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Data Controller: FreeBetAway Ltd, 123 Casino Street, London, EC1A 1BB, United Kingdom
2. Information We Collect
2.1 Information You Provide
- Contact information (name, email address) when you contact us
- Newsletter subscription details
- Feedback and survey responses
- Age verification confirmation
2.2 Information Automatically Collected
- IP address and location data
- Browser type and version
- Device information
- Pages visited and time spent on site
- Referral sources
- Cookies and similar tracking technologies
3. How We Use Your Information
We use collected information for:
- Website Operation: Providing and maintaining our service
- Communication: Responding to inquiries and providing customer support
- Content Improvement: Analyzing usage to improve our content and user experience
- Legal Compliance: Meeting legal obligations and age verification requirements
- Marketing: Sending newsletters and updates (with your consent)
- Security: Protecting against fraud and unauthorized access
4. Legal Basis for Processing
Under UK GDPR, we process your data based on:
- Consent: For marketing communications and optional cookies
- Legitimate Interests: For website analytics and improvement
- Legal Obligation: For age verification and compliance requirements
- Contract Performance: When providing requested services
5. Cookies and Tracking
We use cookies to enhance your experience:
5.1 Essential Cookies
Required for website functionality (always active):
- Age verification status
- Cookie consent preferences
- Security and session management
5.2 Analytics Cookies
Help us understand website usage (optional):
- Page views and user behavior
- Traffic sources and popular content
- Performance metrics
5.3 Marketing Cookies
Used for personalized content and affiliate tracking (optional):
- Affiliate link tracking
- Personalized content recommendations
- Marketing campaign effectiveness
6. Information Sharing
We may share your information with:
6.1 Service Providers
- Web hosting and technical service providers
- Email marketing platforms (for newsletters)
- Analytics services (Google Analytics, etc.)
6.2 Affiliate Partners
- Anonymous click and conversion data for commission tracking
- No personal information is shared with casino operators
6.3 Legal Requirements
- When required by law or legal process
- To protect our rights and safety
- In connection with business transfers
7. Data Retention
We retain your data for:
- Contact inquiries: 3 years after last contact
- Newsletter subscriptions: Until you unsubscribe
- Website analytics: 26 months (Google Analytics default)
- Legal compliance: As required by applicable laws
8. Your Rights
Under UK GDPR, you have the right to:
- Access: Request copies of your personal data
- Rectification: Correct inaccurate personal data
- Erasure: Request deletion of your personal data
- Restrict Processing: Limit how we use your data
- Data Portability: Receive your data in a portable format
- Object: Object to processing based on legitimate interests
- Withdraw Consent: Withdraw consent for marketing or optional cookies
To exercise these rights, contact us at privacy@freebetaway.com
9. International Transfers
Some of our service providers may be located outside the UK. When we transfer data internationally, we ensure adequate protection through:
- Adequacy decisions by the UK government
- Standard contractual clauses
- Certification schemes and codes of conduct
10. Security
We implement appropriate security measures including:
- SSL encryption for data transmission
- Regular security assessments
- Access controls and staff training
- Incident response procedures
11. Children's Privacy
Our website is not intended for persons under 18. We do not knowingly collect personal information from minors. If we become aware that we have collected data from someone under 18, we will delete it immediately.
12. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of significant changes by posting the new policy on our website with an updated "Last updated" date.
13. Contact Us
For privacy-related questions or to exercise your rights:
- Email: privacy@freebetaway.com
- Post: Data Protection Officer, FreeBetAway Ltd, 123 Casino Street, London, EC1A 1BB, UK
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk